Digital signage is often introduced to solve immediate communication needs. During initial rollout, energy goes into getting screens live. With continued operation, long-term considerations emerge. Sustainable operation and predictable behaviour outweigh initial excitement. Using digital signage safely and sustainably requires more than hardware choices. It is signage that works quietly https://andrewoperationsjournal.spintheblog.com/40018785/observations-on-audience-response-to-digital-screens