Most people make the same mistake when creating government or public service ads. They focus only on the script and forget the one thing audiences respond to first: the voice guiding them. When that voice carries the steady tone of a US Navy veteran voice actor, the connection strengthens instantly. You hear confidence. You sense stability. You feel guided rather than instructed. https://www.ricklancestudio.com/the-power-behind-public-trust-a-veteran-voice/