Https://www.engagenovem.com/hcp-engagement-apps-vs-mds-in-pharma HCP Engagement: APPs vs. MDs in Pharma In pharmaceutical and healthcare marketing, HCP engagement is fundamental for product promotion, enhancing patient care, and maximizing relationship value. Within HCPs, two important segments require distinct marketing strategies: Advanced Practice Providers (APPs) and Medical D... https://www.engagenovem.com/hcp-engagement-apps-vs-mds-in-pharma