B2B email marketing strategies are evolving fast, and segmentation is now a top-tier tactic to improve personalization and engagement. By categorizing contacts based on interests, industry, or behavior, marketers can create messages that resonate more deeply with each segment. Why segmentation matters: It boosts email open and click-through rates Drives higher conversion with custo... https://pmg-b2b.com/blog/the-power-of-email-segmentation-in-b2b-email-marketing-boosting-conversion-rates/