Behavioral data, which is non-transactional, provides insights into customer spending habits, needs, and preferences. With the rise of digital channels, financial institutions have greater access to banking data, offering opportunities to attract and retain customers. However, according to CSI’s 2021 Banking Priorities Survey, many banks and credit unions struggle to utilize big data ... https://www.managecfo.com/news/major-ways-banks-and-credit-unions-can-enhance-their-data-capabilities-nwid-121.html