As you could see in the illustration underneath, the categories behave differently during the marketing funnel. Usually, it takes lengthier to shut a B2B deal as a result of the volume of stakeholders concerned and nurturing demanded, nevertheless the benefits are often better because of the price of the company. https://www.vivanews.gr/i-kalyteri-etaireia-kataskevis-istoselidon-digital-marketing-stin-evropi-einai-elliniki/