That’s exactly where social listening comes in. It goes over and above searching for mentions of your brand. In addition it tracks discussions that include your competitors and sector-associated keywords.
• Detect https://docs.google.com/spreadsheets/d/1PQNkClxua2UvmLVsBKowhhPjwTDhUAFOrDGNQsMXv8c/edit?gid=0#gid=0