The luxury perfume market, projected to reach USD 5.59 billion by 2028 with a CAGR of 6.71%, sees rising demand from millennials drawn to personal grooming and celebrity endorsements on social media. Challenges include competition from affordable alternatives and counterfeits, alongside a shift towards practical options like body sprays. Brands must innovate to maintain exclusivity an... https://www.technavio.com/report/luxury-perfume-market-industry-analysis