Understanding today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview Startup CMO

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The B2B buying process can be prolonged and complex, with numerous decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for companies. By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle https://markdonniganvirtualcmo55182.blog4youth.com/21361983/b2b-marketing-mark-donnigan-interview-startup-cmo


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