By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's hectic company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. https://marketingconsultantforsta88269.targetblogs.com/22972553/marketing-for-business-to-business-selling-and-today-s-buyer-s-journey-interview-with-mark-donnigan-startup-marketing-consultant