Moriarty (1994) deemed the cross-disciplinary managerial techniques the largest barrier to IMC, even though Duncan and Everett (1993) noted that egos and turf battles were being Principal obstructions to integration. Eagle and Kitchen (2000) identified 4 teams of potential barriers to IMC results within their analyze of New Zealand advertising https://listingbookmarks.com/story12742713/not-known-factual-statements-about-%E7%BE%8E%E5%9B%BDreport%E4%BB%A3%E5%86%99